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Meet the Minds Behind
As You Wish Lifestyle

An Experienced Team Committed to Your Success

Allison Welch


CEO & Founder

Allison Farrar Welch is the visionary behind As You Wish Lifestyle. With over a decade of experience in event planning and executive assistance, she founded the brand in 2010. Her unique blend of personalized and efficient services has led to successful events from New York to Aspen. Allison holds a Marketing degree from Coastal Carolina University and a Meeting & Event Planning certification from the University of North Carolina. Outside of her professional life, she is active in Denver charities and enjoys yoga, hiking, and family time.

Barrett Welch


Director ofFinance and Operations

As our Director of Finance & Operations and husband of our founder Allison, Barrett brings with him 15 years of corporate finance experience, as well as an intimate behind the scenes knowledge of the As You Wish business model.


Originally from East Grand Rapids, MI, Barrett attended Aquinas College where he earned his bachelor’s degree in Accounting & Business Administration. Following college and several years in public accounting, Barrett made the move to Colorado after accepting a corporate finance position with Vail Resort’s private club division. Since then, Barrett has worked for some Colorado’s largest companies throughout various industries, most recently as the assistant controller for a multi-national company based here in Denver. Barrett enjoys spending time with family and enjoying Colorado.

Bryn Thompson


Franchise Operations

Bryn Thompson joined the As You Wish Lifestyle team to support franchise operations for organizational success as we expand into new markets. Bryn brings the perfect blend of hospitality, sales, and technology operation experience. She has worked with multiple companies on their global expansion goals, operation models, and opening new markets. In her spare time, Bryn enjoys skiing, hanging with her nephews, playing tennis, and completing home projects.

Franchise Support

Business management and communications platforms enable our support team to communicate and provide resources in real time so franchise owners can concentrate on building their business. Supporting franchise owners is the backbone of our success, and we look forward to working with you throughout the lifecycle of your business empire.


Ongoing support programs offer business-building assistance in all areas of your business development:

  • Leadership, Marketing, Finance, Operations, and Technology

  • Marketing and promotional materials for ongoing unit-level sales growth

  • PR and launch events per city

  • Annual Conferences and Seminars

  • Human Resources

  • Preferred Vendor Program

  • Ongoing Franchisee Support

  • Technology Systems and Support 

  • Operations Manual and proprietary service documents and agreements


Request Franchise Discovery Kit

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